Sibling Rivalry Hires Seasoned Strategists Becky Lau and Kari Andrusko

Sibling Rivalry, the independent creative agency known for its ongoing work with HPE, Ford, and reimagining BET, has recently expanded its team by welcoming Becky Lau as head of strategy and Kari Andrusko as strategy director.

“It’s no secret that the business environment is changing, both for our clients and our company,” says Mikon van Gastel, co-founder and chief creative officer. “In response to this new normal – and all of the new normals to come – we’re committing to being a better strategic partner by strengthening our own processes and offerings for brand, tactical, and creative strategy. We believe this will benefit our clients’ needs, as well as our own creative practice.”

Kari and Becky each bring deep and diverse expertise to Sibling’s growing strategy department. With Kari's experience in digital media and Becky's extensive history of strategic brand building, Sibling has a wider aperture in their approach to problem-solving and creating, allowing them to be better partners to innovative clients. 

Becky Lau has worked up and down the strategy funnel but has a passion for brand building and innovation strategy. She joined Sibling Rivalry with over a decade of experience leading strategy on projects that live at the intersection of brand, product, and advertising for clients like P&G, Apple, K-Y, Blackstone, Mailchimp, L’Oréal, and Morgan Stanley. Having worked and learned at creative shops, brand consultancies, and digital agencies, Becky is able to flex strategic thinking seamlessly from business to design and creative to production. Outside the 'office' she’s a toddler wrangler and dog herder based in Brooklyn.

Kari Andrusko has an established record as a creative strategist who drives an insightful understanding of the digital landscape and rising consumer trends. During her time with Code and Theory, she led cross-functional teams of creatives, data analysts, producers, and technologists to develop digital-first marketing and communications strategies for JPMorgan Chase, Johnson & Johnson, and other big-name clients. 

In her previous role at Annex88, she led the day-to-day strategy for the global Adidas Originals account, as well as spearheaded major strategic shifts, such as the 2018 social purpose, channel strategies, and women’s approach. With her expertise in the rising consumer trends and digital landscape, she uncovered ground breaking consumer, category, and digital insights.