The campaign from MullenLowe Group France launched on 10th December on all channels
Through a film telling the story of a little girl who decides to make a snowman like no other, France Télévisions and MullenLowe Group France remind us of the importance of being with family during the Christmas holidays. The film launched on 10th of December on all France Télévisions channels.
This campaign is the first piece of work from MullenLowe Group France for France Télévisions as the agency has just been chosen to manage all advertising activities for the group. MullenLowe Group France, which succeeds Publicis, was appointed the business following a competitive pitch.
Recently-appointed ECDs for MullenLowe Group France, Antoine Colin and Jordan Lemarchand comment: “For our first brand video for France Télévisions, we wanted to tell a beautiful Christmas story while delivering a message. Indeed, for this public service company, it seemed important for us to remind everyone that television can be at the heart of the holiday period and provide a real moment of sharing as everyone comes together… Even a snowman.”
“We are extremely proud to have been selected to be the agency partner for France Télévisions, and we look forward to sharing more beautiful campaigns with the people of France,” explains Philippe Adenot, CEO of MullenLowe Group France.
Creative Directors: Antoine Colin, Jordan Lemarchand, Chacho Puebla