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#ShowThemYouKnowThem This Christmas with Ogilvy’s Boots UK Campaign

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Nostalgic ad directed by Pulse Films’ Benito Montorio

#ShowThemYouKnowThem This Christmas with Ogilvy’s Boots UK Campaign
UK retailer Boots has announced the launch of its Christmas campaign ‘#ShowThemYouKnowThem’. Created by Ogilvy & Mather UK, it will launch on Saturday 11 November during ITV’s X Factor with a 60-second film directed by Pulse Films’ Benito Montorio. 

The film sees two sisters go on a trip down memory lane, bonding over nostalgic shared moments. A Boots gift given from one to the other is the spark for the trip. 11 products woven into their memories have been recovered from the Boots archives and make an appearance in the film. Some of its most popular products from the 1970s to the 2010s including Seventeen Parma Violet Nail Polish and Natural Collection Banana Moisturising Cream Bath.



“We believe Christmas is all about the thought – it’s about old memories and new ones we’re yet to make,” says Helen Jeremiah, Director of Customer Strategy and Communications at Boots UK. “The secrets we’ve shared and the laughs we won’t forget. We want to help people recognise, strengthen and celebrate their closest relationships through the sharing of great gifts – chosen with thought, shared with love, and received with unbridled delight. Like the sisters in our film, many of our customers have grown up with Boots and have been sharing our gifts with their family and friends throughout their lives.”
 
The music is a re-recorded version of Yazoo’s 1982 hit ‘Only You’ featuring Alison Moyet and an orchestral sound track.
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Client

Brand: Boots UK

Post Production / VFX

Colourist: Daniel De Vue

Grade: Glassworks

Post Production Company: Grammercy Park Studios

Creative Agency

Chief Creative Officer: Mick Mahoney

Creative Agency: Ogilvy & Mather UK

Managing Partner: Ben Skelsey

Planner: Heather Alderson

Producer: Rachel Hough (Hogarth)

Production Assistant: Emma Griffin (Hogarth)

Creatives: Andy Forrest, Nicola Wood

Media Agency

Media Agency: MediaCom

Planner: David Munt, Greg Patterson, Sam Fowler

Production Company

Costume Designer: Edwin K Gibbon

Director: Benito Montorio

DOP: Daniel Landin

Managing Director: James Sorton

Producer: Chris Harrison

Production Company: Pulse Films

Music

Arranger: Luis Almau

Music Supervision: Soundtree Music, Native Music

Sound Design: Soundtree

Sound Engineer: Henning Knoepfel

Offline

Edit Company: The Quarry

Editor: Jonnie Scarlett

Genres: People, Storytelling, Dialogue

Categories: Retail and Restaurants , Retail Stores

Ogilvy UK, Fri, 10 Nov 2017 11:43:30 GMT