Short Staffed Elves Call for Holiday Gift Tester in Online Audi Campaign

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Alice Mathias directs the ad created by M/H VCCP
Short Staffed Elves Call for Holiday Gift Tester in Online Audi Campaign
Audi debuts a unique holiday short called 'The Gift Tester,' featuring the 2019 all-electric Audi e-tron SUV. The online-only spot can only be viewed online. For the campaign, Audi tapped director Alice Mathias (Caviar/CAA/Mosaic) and actress Suzanne Cryer (TMP Artists) and was created by M/H VCCP; 
‘The Gift Tester’ is an invitational video that encourages Audi fans to apply online and participate in a UGC (user-generated content) contest in the hopes of becoming the ‘official Audi Holiday Gift Tester.’ As the spot begins, viewers are transported to a section of Santa’s workshop where gifts are tested before they are shipped out in time for the holidays. Santa’s director of elven resources is short-staffed and on the look-out for her next new hire - The Gift Tester.

Viewers can apply today through to the November 20th, 2019 here by answering questions and submitting a video explaining why they are the top candidate for the job. Audi will interview select applicants over video chat and the chosen 'Gift Tester' will take the Audi e-tron through holiday-themed trials that will be released as a series of social videos across Audi content platforms.
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Client: Audi of America

Vice President of Marketing: Loren Angelo

Director, Brand Channel Marketing: Maggie Mohiuddin

Director, Content Marketing: Jessica Thor

Manager, Digital Marketing Innovations: Kayleen Oblack

Senior Social Media Specialist: Lucy Kemmitz

Social Media Specialist: Michael Romero

Social Media Coordinator: Alia Hassan


Agency: M/H VCCP

Cofounder/CCO: John Matejczyk

Cofounder/CSO: Matt Hofherr

Executive Creative Director: Joel Kaplan

Head of Production: Tanya LeSieur

Director of Business Affairs: Cara Orlowski

Account Director: Henry Fernandez

Chief Strategy Officer, SF: Brendan Robertson

Senior Brand Strategist: Ben Thomas

Associate Creative Director: Allen Yu

Senior Copywriter: Michael Gallagher

Senior Art Director: Gerardo Agbuya

Senior Copywriter: Jesse Wilks

Integrated Producer: Davielle Boon

Director of Creative Operations: Katy Aquino

Community Strategist: Natalie Chaney

Sr. Editor: Whitney James

Associate Post Production Producer: Anna Lindsay


Production Company: Gifted Youth

Director: Alice Mathias

Executive Producer: Josh Morse

Production/Executive Producer: Casey Wooden

Producer: Maggie McLean

Production Supervisor: Jessica Wotherspoon

Asst. Production Supervisor: Cassie Farren


Editing Company: Hutch Co.

Lead Editor: Jim Hutchins


Santa’s Director of Human Resources: Suzanne Cryer

OCP Elf 1: Karen Obilom

OCP Elf 2: Demetri Belardinelli

OCP Elf 3: Ray Chao

OCP Elf: Carlos Lemus

OCP Elf 8: Jacques Derosena

Elf 4: Greg Kuk

Elf 5: Scot Belsky

Elf 6: Isaac Jimenez

Elf 7: Andy Demetrio

Elf 9: Jamie Sommer

Elf 10: Donna Distefano

Elf 11: Brittany Carr

Elf 12: Deborah Want

Genres: People, Dialogue

Categories: Automotive, Cars

MUH-TAY-ZIK / HOF-FER, 7 months ago