Film from Publicis Conseil shows how the world can make parents aware of the harmful effects of educational violence - without making them feel guilt
Recently voted for in France, 40 years after other European countries like Sweden, the law for the educational violence abolition - slapping, spanking, pinching, humiliation - states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting.
Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri of Insurrection, the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent.
The film questions viewers about what they lose when they give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled 'The words I won’t say' illustrates this moment of loss sharing.
It is in this way by words, time of distance, fact of thinking - of remembering that one can prevent such acts towards his child - that is the role of the association Stop VEO.