Kyle Foreman, a junior creative based in Amsterdam at agency We Are Pi, has written and directed a short film called ‘Man Down’ - a small video about a big problem. 

 

Bringing to life the story of one man’s struggle with mental health through the art form of tattoo, the film turns one man's body into a canvas of emotions. As the voiceover recites a poem on his emotions and the threat ‘toxic masculinity’ poses to mental health, tattoos wrap across his skin.