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Short and Sweet Storytelling in Four Booking.com Films by Fredrik Bond

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Booking.com celebrates the range of feelings that traveling evokes in latest iteration of ‘Live Curious’ campaign created by adam&eveDDB

Short and Sweet Storytelling in Four Booking.com Films by Fredrik Bond
Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, and adam&eveDDB have released the next iteration of its ‘Live Curious’ advertising campaign. Directed by Fredrik Bond through MJZ with DoP Monika Lenczewska, th­­e new creative work celebrates six real human moments, packed with emotion, to capture and celebrate the range of feelings traveling evokes in all of us. From joy and freedom to determination and wonder, each moment is made possible by one of Booking.com’s product features.


From whooshing around freely at a beautiful sea-side resort that’s wheelchair accessible, to building up the courage to jump into the deep end of a refreshing villa-side pool, this campaign seeks to inspire British travelers to ‘Live Curious’ in a positive, real and relatable way. A key feature of the campaign is the role that music plays in each moment to awaken the senses and celebrate the way that ‘Living Curious’ makes travelers feel. The six songs featured to conjure this spectrum of feelings include ‘Freedom’ to Dolly Parton’s ‘Here You Come Again’; ‘Determination’ to Barbra Streisand’s ‘Gotta Move’; ‘Confidence’ to ‘Betty Davis Eyes’ by Kim Carnes; ‘Wonder’ to Yazoo’s ‘Only You’; and ‘Joy’ to "I Am The Very Model Of A Modern Major General" from Pirates of Penzance.


With over 6 million reported listings in homes, apartments and other unique places to stay, as well as seamlessly connecting people with great things to do in over 150 destinations and transport options they can trust in virtually every corner of the globe, Booking.com empowers travelers to experience the world while awakening the inner explorer in everyone.

The Live Curious campaign is a 360 integrated campaign that includes six brand films. Each is available in a series of 20- and 15-second films, social content for Facebook, Instagram and YouTube as well as radio to further underpin the campaign.



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Music

Music Supervision: Beth Urdang

Music : The Self Same

Offline

Editor: Patric Ryan, Toby Conway-Hughes

Post Production / VFX

Post Production Company: Ambassadors

Flame Artists: Bas Moonen

VFX Supervisor: Bas Moonen

Producer: Jade Durbecker

Colourist: Matt Hare

Motion Graphics: Rink Hof, Iris van den Akker, Dave Renton

3D Artist: Alexander van Buggenum, Charlotte Vallet, Jeroen Cloosterman, Nils Johannesson

3D Supervisor: Will Jeffers

VFX Artist: Bas Moonen, Stephen Pepper, Jeremy Verf, Hans van der Steilen, Peter van Rij

Production Company

Production Company: MJZ

Director: Fredrik Bond (BTS

Executive Producer: Helen Kenny

Producer: Alicia Richards

DOP: Monika Lenczwesk, Rakhal Heijtel, Ruurd Vulink

Production Manager: Nicola Dempsey

2nd Unit Camera Operator: Rakhal Heijtel & Ruurd Vulink

Sound

Sound Engineer: Randall Macdonald

Sound Company: Wave

Producer: Estelle Papougnot

Other

Social Media Agency: Matemade

Photographer: Niels Gross

Client

Advertiser: Booking.com

Chief Marketing Officer: Arjan Dijk

Senior Director of Marketing: Matthew Gerrie

Marketing Director: Andrew Smith

Creative Lead: Diana Agudelo Herrandez

Head of TV / Production: Carine van der Heijden

Senior Global Brand Producer: Erik Verheijen

Global Brand Producer: Ian Kennelly

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: Laura Rogers

Creatives: Genevieve De Rohan Willner, Selma Ahmed

Social Media Director: Bex Wilson

Business Director: Chris Jackson

Account Director: Georgia Bullen

Planning Director: Will Grundy

Genres: Comedy, People, Action, Storytelling

Categories: Travel, Booking platforms

adam&eveDDB, Mon, 01 Jul 2019 16:30:54 GMT