The Family
10 months ago
Shopping Carts Can Change The World in Havas Milan's Campaign for Coop
Director Vincent Lobelle of The Family directed the touching campaign
Can your shopping change the world? Yes it can, according to Italian supermarket chain Coop and their new campaign created by Havas Milan and helmed by Vincent Lobelle through production company The Family. The campaign effectively demonstrates the importance of choosing products that safeguard the well-being of people, animals and the planet.
The viewer is taken on a journey, a modern fairytale about the positive effects of conscious shopping and consumption. It’s a beautiful storytelling-piece with a strong emotional component and with a brand new protagonist: the shopping cart. The cart brakes the chains that holds it back and starts a journey out in the big world where it goes on to accomplish virtuous acts that can, in fact, change the world.
Client
Client: Coop
Direzione Marketing e Comunicazione Coop Italia: Francesco Cecere
Direzione Marketing e Comunicazione Coop Italia: Alessandro Serra
Direzione Marketing e Comunicazione Coop Italia: Lucia Fanfani
Direzione Marketing e Comunicazione Coop Italia: Sabrina Mattei
Agency
Agency: Havas
Chief Creative Officer: Giovanni Porro
Creative Director - Art Director: Antonio Campolo
Creative Director - Copywriter: Luigi Fattore
Client Service Director: Luisella Marella
Account: Laura Carrisi
Account: Irene Vismara
Agency Producer: Alessandro Pancotti
Production Company
Production Company: The Family
Executive Producer: Lorenzo Ulivieri
Producer: Danielle Joujou
Head of Production: Federico Luiselli
Producer Assistant: Raffaele Fusco
Post Producer: Barbara Calicchio
Director: Vincent Lobelle
DoP: Ruben Impens
Stylist: Diamante Cavalli
Production Designer : Systa Bjornsdottir
Editor: Stuart Greenwald
Color Correction: Emiliano Serantoni
Post Production
Post Production: Mathematic
3D animation: Mathematic
Music & Audio
Audio: Disc 2 Disc
Music: Change The World – E. Patterson/A.Spectre
Music Editor: Edition Songs of TRO
Master: My Sun and Stars – Remix
Genres: Storytelling
The Family, 9 months ago
