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Shopping Carts Can Change The World in Havas Milan's Campaign for Coop

Creative 674 Add to collection

Director Vincent Lobelle of The Family directed the touching campaign

Shopping Carts Can Change The World in Havas Milan's Campaign for Coop

Can your shopping change the world? Yes it can, according to Italian supermarket chain Coop and their new campaign created by Havas Milan and helmed by Vincent Lobelle through production company The Family. The campaign effectively demonstrates the importance of choosing products that safeguard the well-being of people, animals and the planet.

The viewer is taken on a journey, a modern fairytale about the positive effects of conscious shopping and consumption. It’s a beautiful storytelling-piece with a strong emotional component and with a brand new protagonist: the shopping cart. The cart brakes the chains that holds it back and starts a journey out in the big world where it goes on to accomplish virtuous acts that can, in fact, change the world.

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Client: Coop

Direzione Marketing e Comunicazione Coop Italia: Francesco Cecere

Direzione Marketing e Comunicazione Coop Italia: Alessandro Serra

Direzione Marketing e Comunicazione Coop Italia: Lucia Fanfani

Direzione Marketing e Comunicazione Coop Italia: Sabrina Mattei


Agency: Havas

Chief Creative Officer: Giovanni Porro

Creative Director - Art Director: Antonio Campolo

Creative Director - Copywriter: Luigi Fattore

Client Service Director: Luisella Marella

Account: Laura Carrisi

Account: Irene Vismara

Agency Producer: Alessandro Pancotti

Production Company

Production Company: The Family

Executive Producer: Lorenzo Ulivieri

Producer: Danielle Joujou

Head of Production: Federico Luiselli

Producer Assistant: Raffaele Fusco

Post Producer: Barbara Calicchio

Director: Vincent Lobelle

DoP: Ruben Impens

Stylist: Diamante Cavalli

Production Designer : Systa Bjornsdottir

Editor: Stuart Greenwald

Color Correction: Emiliano Serantoni

Post Production

Post Production: Mathematic

3D animation: Mathematic

Music & Audio

Audio: Disc 2 Disc

Music: Change The World – E. Patterson/A.Spectre

Music Editor: Edition Songs of TRO

Master: My Sun and Stars – Remix

Genres: Storytelling

The Family, Tue, 08 Oct 2019 15:42:49 GMT