Creative in association withGear Seven

Shopping App Klarna Dreams of Cheese with ‘Dream Shop’ Pop-Up

Advertising Agency
Melbourne, Australia
Thinkerbell creates pop-up Dream Shop in Sydney, stocked with Klarna Dream Cheese to launch global shopping event Dream Deal Days

Klarna, a leading global retail bank, payments, and shopping service, announced its very first global shopping event, Dream Deal Days. 

With over 30% of Australians dreaming about items they don’t currently have, Dream Deal Days is an opportunity to turn shopping dreams into shopped realities.

To launch the campaign, Klarna via Thinkerbell, created a pop-up Dream Shop in Sydney, stocked with Klarna Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.  

Klarna Dream Cheese which is high in Tryptophan (an amino acid) can encourage dream recall. Each cheese pack was paired with an exclusive QR code, directing shoppers to deals with some of the country’s biggest retail brands.

Katrina Ang, Klarna director of marketing ANZ said: “The Dream Deal Days event marked Klarna reaching a new milestone of 150 million users and 400,000 merchant partners worldwide, so it was great to celebrate with our Australian customers in a fun and engaging way.” 

Anjana Khallouf, Thinkerbell national head earned and owned Thinker said: “The campaign saw the Klarna Dream Cheese sell-out across two-days, while thousands of Aussies shopped their wildest dreams with Klarna online.”

Thinkerbell has been in partnership with Klarna since 2020, overseeing media, earned and content. The Dream Deals Day campaign has run across earned, social and digital including YouTube, Spotify, Instagram and Facebook.