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Shonky Savers Exposed in New RaboDirect Campaign from Whybin\TBWA Group Sydney

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Savers who suspect themselves of ripping themselves off are being urged to dob themselves in

Shonky Savers Exposed in New RaboDirect Campaign from Whybin\TBWA Group Sydney

RaboDirect recently launched an explosive investigation into Australia’s shonky savings epidemic, via Whybin\TBWA Group Sydney

The campaign sensationally lifts the lid on the widespread practice of leaving savings in low interest transaction accounts. As a result, millions of hard working Australians are being ripped off by the person they trust the most: themselves.

Savers who suspect themselves of ripping them off are being urged to dob themselves in and get help at

“Keeping your savings in a low interest transaction account is bad. But when over forty percent of the country is doing it – it’s an outrage. A scandal can only be tackled in one way – with the full force of tabloid journalism,” said Wesley Hawes, executive creative director at Whybin\TBWA Group Sydney.

“The campaign is designed to provoke people not to be their own worst enemies when it comes to their savings, while showing that RaboDirect enables them to be part of their own solution,” said Renee Amore, Rabobank Australia & New Zealand general manager of marketing.

The provocative new campaign follows on from Whybin\TBWA Group Sydney and RaboDirect’s ‘Steal back your dreams’ work, the most effective campaign in the Australian finance category over the last four years.

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Sound Design: Beau Silvester

Post Production / VFX

Post Production Company: Heckler

Production Company

Director: Matt Devine

Producer: Serena Paull

Production Company: Revolver & The Glue Society

Creative Agency

Campaign Manager: Claire Dumont

Content Director: Lisa Brown

Creative Agency: Whybin\TBWA Group Sydney

Creatives: David Roberts & Tim Chenery

Executive Creative Director: Matty Burton & Dave Bowman

Executive Creative Directors: Wesley Hawes & Gary McCreadie

Photographer: Gerrard Needham

Head of Production: Jonathan Pitcher

Media Agency

Media Agency: Zenith Optimedia

Genres: Comedy

Categories: Banking, Finance

TBWA Worldwide, Fri, 03 Jul 2015 03:13:05 GMT