Thu, 06 Apr 2017 11:12:48 GMT
Health Service Executive (HSE) has collaborated with Irish International and 2AM to launch a new campaign for Quit Smoking Ireland.
Directed by Steve Cope through 2AM the film features street cast Dubliners lip-syncing to Gloria Gaynor’s ‘I Will Survive’ to celebrate the fact that for the first time ever there are more quitters than smokers in Ireland.
For every single member of the cast, this was their first time in front of the camera, adding to the compelling and honest message the film delivers. With a haunting rug pull to remind us of the dangers inherent in smoking before a climatic ending, this is a compelling film with a powerful message.
Post Production Company: Glassworks
Editor: Phil Currie
Edit Company: Stitch
Director: Steve Cope
DOP: Clive Norman
Executive Producer: Nick Crabb
Producer: Chris Cable
Production Company: 2AM
Production Manager: Gareth Crothers
Creative Agency: Irish International
Copywriter: Dillon Elliott
Art Director: Clayton Homer
Producer: Andrew Counihan
Genres: Music & Sound Design, Storytelling
Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs2AM, Thu, 06 Apr 2017 11:12:48 GMT