Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Shocking Refugee Awareness Film for CNR Asks 'What If It Was Us?'



Mattieu Tribes directs this hard-hitting campaign from CLM BBDO

Shocking Refugee Awareness Film for CNR Asks 'What If It Was Us?'
The RESPECTS Campaign from the CNR – a collective of associations with no political affiliation – exposes the distress of people who have been forced to flee to their homes: "What if it happened to us? What would we do?"

Contrary to common perceptions, refugees are usually doctors, lawyers, journalists, artisans, families… people who are just like us.

This is exactly what director Matthieu Tribes makes clear in his film: a parallel comparison with our safe, European lives. With performances by French actors Mathieu Kassovitz and Marina Foïs, the film powerfully illustrates the idea behind the CNR’s campaign, opens up the debate and strives to change opinion and the conditions that refugees face.

There are different solutions you can take part in to help refugees, according to your situation. From the simplest to the most committed, find out more at


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Government, Corporate, Social and PSAs

QUAD Group, Wed, 22 Nov 2017 16:59:05 GMT