Shirin Majid Joins VCCP Kin as Deputy ECD

Shirin Majid has joined VCCP Kin, VCCP’s content division, as deputy executive creative director. She will be responsible for delivering campaigns and content for the agency's client partners. Shirin joins from Havas UK's culture, sport and entertainment shop Cake, where she served as ECD leading the agency’s creative output for the likes of EE, BBC, Gordon's Gin, Rekorderlig, and Coors Light.

Prior to Cake, Shirin was creative director at the LADbible Group where she helped build the creative team and launch the publisher's in-house creative agency Joyride, which delivered more than 75 campaigns in its first year, winning multiple awards including Lovies and Webbys.

Known for her non-traditional approach to innovating brands and connecting them to culture, Shirin has deep experience activating brands across social, content, experiential, PR, and emerging technology. Most recently she created a 'mixed reality' bar for Rekorderlig using Magic Leap technology. While at Edelman and Splendid Communications as ACD and CD respectively, she created some of the world's first social media communities and campaigns for brands like Smirnoff and Spotify.

Monty Verdi, executive creative director at VCCP Kin said: "You don't find many people these days who are specialists at what they do. Shirin's a passionate leader and her experience in content, experiential and PR will help us take our ideas to another level. Her innovative work will be put to good use across all our clients. I'm proud that she's chosen to join us, she's going to smash it."

Shirin Majid added: "I've long been a fan of VCCP and Kin for breakthrough work that connects brands with people in a way that's both human and forward thinking. I'm excited to join Monty and the team to help grow the creative offering through bold ideas that are meaningful, experiential, and leverage technology in new and different ways."