As the commercial video production world faces seismic changes, Shiny, the network connecting the industry to new, diverse directors, is moving its focus online. Formerly event-based and working in London, New York and Los Angeles, they're now promoting high-scoring new videos, as judged by the leading companies in their industry network. They'll also be publishing the industries' reviews.
“…We looked into the heart of Shiny and asked ourselves ‘What does every Shiny user want?’ New directors want to know what influential industry people really think about their work. And we guess brand commissioners, production companies and ad agencies will be interested in reading what their peers say about up and coming filmmakers. So our focus during the pandemic is on the reviews, the written feedback on the new short films our industry supporters think are the best…” says Caroline Bottomley, Shiny’s MD.
Every week or two, the best videos will be extensively promoted in Shiny’s 7k industry newsletter and across their social channels. To illustrate the new approach, five winning videos and their reviews from Shiny’s Awards in February are already published. See them here on Shiny, with their reviews from Black Sheep Studios/ BBH, Wieden & Kennedy, Thomas Thomas, 1st Ave Machine and many more.
As finances are even tighter at the moment in the production sector, Shiny are running a ‘Pandemic Half-Price Offer’, meaning submission price is just £17.50 for the duration. Featured videos get the Shiny laurels to display, as well as the extensive promotion.
As always, submissions are welcome from production companies and reps of new directors worldwide (filmmakers first paid as a director within the last five years), and from new directors themselves. Shiny, a not-for-profit company, will continue to seek out under-represented directors and to apply our quota system in order to level the playing field.
The new service starts now. Current reviewers include Droga5, Iconoclast, Freefolk, Craft/ McCann and Nexus.
Submit videos by new directors here.
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