The filmmakers from U.S. creative production company Shilo are very proud to announce the addition of director Luc "Reso" Janin to their roster for commercial and music video representation in the U.S.
According to Shilo's owner and director Jose Gomez, Shilo has been searching for unique new directorial talents, and Luc's 2011 project for Converse and Foot Locker advertising the new Converse Retro-Ski shoe put him at the top of their list. All of Luc's works – including his "Green Tomato Cars" spot for Dentsu London and Toyota which won Gold in the 41st Annual Creativity International Awards – span graffiti, illustration, graphic design, animation, CGI, live-action, and countless other innovative artforms.
"Luc is very well known for choosing the best techniques to tell powerful stories dramatically and effectively," Jose said. "For any project, he has a very deep artistic palette to draw from. Whether the story will benefit the most from masterful cinematography, graphics, animation, graffiti, projection mapping, or some unique combination, he constantly experiments and grows, and always brings fresh ideas and tremendous enthusiasm."
"I like the 'boutique' feel at Shilo, the quality of work they have always produced and the approach they seem to have as a creative production company with their design background," Luc explained. "I could see a similarity with the 'DIY' approach I have in my work, and still plenty of room for me to do my own things with them."
After starting out as a graffiti artist on the streets of his native Paris, Luc's talents soon began attracting paying jobs, which allowed him to study graphic design at the prestigious French art schools Olivier de Serre and ESAG. Luc moved to London in 2000, where he began experimenting with motion graphics. By 2004, he was living between London and Los Angeles, and his career directing high-profile music videos and commercials was well underway.
Since gaining representation by award-winning London-based production company Annex Films (through which he is still represented outside the U.S.), Luc has established himself internationally as both a premier director and a phenomenal artist-illustrator, with each facet of his art strongly influencing the others. To date, Luc has directed breakthrough commercials with leading creatives for BBC, Converse, Channel 4, Lotus, MTV, Nescafe, Nickelodeon, Nike, Pepsi, Samsung, Snickers, Toyota, Xbox, and many more, and music videos for James Blunt, Stereophonics and others. To see his latest work, please visit http://shilo.tv/luc-janin