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Sheridan's Campaign Offers Customers a 'Longer Lasting Christmas'

Creative

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Campaign developed by TBWA\Sydney

Sheridan's Campaign Offers Customers a 'Longer Lasting Christmas'

Sheridan, with the help of the Sheridan Choir, has committed to making Christmas last longer in its latest campaign via TBWA\Sydney.

Says Sheridan GM of marketing Renee Awadalla: "Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do."

Adds TBWA\Sydney chief creative officer Andy DiLallo: "We wanted to put a smile on everyone's face this Christmas, while reminding them of the longer lasting quality of Sheridan."