Canadian rock band The Sheepdogs have signalled the arrival of their major label debut’s lead single, ‘The Way It Is’, with a music video that portrays a team of misfit baseball players gleefully trouncing a group of little boys on the field.
The video, which debuted on comedy video website Funny or Die, was directed by comedy writing, directing and acting team the Sklar Brothers, in partnership with production company Kids At Play. In it, the Saskatoon, Saskatchewan-based band members share the field with up-and-coming comedians, demonstrating behaviour unfit for Major League Baseball.
View the video below:
Since its debut, the video also has appeared internationally on Visions, in Germany; UK online magazine Classic Rock; MuchMusic, a sister channel of MTV Canada; and theMusic.com, in Australia.
While Kids At Play previously had worked with the Sklar Brothers, this project is its first with The Sheepdogs, recording artists who last year won Atlantic Records and Rolling Stone's 'Do You Wanna Be A Rock & Roll Star?' competition, presented by Garnier Fructis. Rolling Stone premiered 'The Way It Is' last month on its website and featured the band on the cover of the magazine – the first time an unsigned band has held that honour. The Sheepdogs came together in 2006 and have received widespread acclaim – and a trio of Juno Awards – for their three self-funded, independently released albums. The band has headlined shows and festivals and shared the stage with like-minded peers Kings of Leon, John Fogerty, Robert Randolph & The Family Band and Black Joe Lewis & The Honeybears.
Talking about the single, Sheepdogs frontman Ewan Currie told Rolling Stone: "Iwanted to do a song that had a big nasty strut. Nothing packs a punch like a two-note riff. It's lean and mean." Austin Scaggs and the Black Keys' Patrick Carney worked with the band to produce the album, which is dominated by guitars and harmonic sounds.
The Sheepdogs will celebrate the Sept. 4 release of their self-titled major label debut album with their first coast-to-coast U.S. headline tour, which launches Sept. 16 in Niagara Falls, New York, and continues through late October.
CLIENT: Atlantic Records and Bedlam Music Management
TITLE: The Sheepdogs ‘The Way It Is’
PRODUCTION COMPANY: Kids At Play, LA
DIRECTOR: Jason Sklar and Randy Sklar
EXECUTIVE PRODUCER (PRODUCTION CO): Jason Berger
PRODUCER (PRODUCTION CO): Amy Laslett
DIRECTOR OF PHOTOGRAPHY: Topher Osborn
POST PRODUCTION & CITY: Kids At Play, LA