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Shed Your Winter Layers in Favour of These Summer Vibes from Macy's



BBDO New York created the campaign and it was directed by The Corner Shop's Peter Thwaites

Shed Your Winter Layers in Favour of These Summer Vibes from Macy's
This summer, Macy’s is transforming your wardrobe from winter to summer in its newest campaign.

A playful 60-second commercial, 'Spotlight,' taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. The new spot, produced by BBDO New York, shows the sun magically turning people’s winter outfits into a vibrant summer outfit. The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by The Oogum Boogum Song by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”

The 60-second film will run on Macy’s YouTube channel, and two 30-second versions are running on network and cable through May 26th. The campaign will also feature on social platforms, including Facebook, Instagram, Twitter and Snapchat.


Agency / Creative
Post Production / VFX
Music / Sound
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Genres: Fashion & Beauty, People

Categories: Retail Stores, Retail and Restaurants

BBDO New York, Tue, 15 May 2018 16:53:26 GMT