There’s just something about cats. Why do our feline friends immediately capture our hearts? Today, the SHEBA brand is launching a three-part documentary series that explores the power cats have over people and their deep connections to their human counterparts.

The new series, The Cats That Rule The World by Academy Award-nominated director Geoffrey O’Connor, follows the true stories of a handful of humans who have fallen under the spell of their cats and the inseparable relationship they have with one another. From inside the walls of a correctional facility, to the home of a veteran in need of a companion and to the mountain climbing adventure of a lifetime, fans will be amazed by just how strong the human-cat bond truly is.

Streaming on YouTube, the docuseries is designed to reach viewers where they are – providing compelling and relevant documentary content, while also creating a connection between the viewer and the SHEBA brand. Fans can tune in to watch each episode here: Prison Cat, Military Cat and Adventure Cat. Viewers are encouraged to share their thoughts on social media using #CatsThatRuleTheWorld.