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She Should Run's Empowering Campaign Encourages Diverse Women to Run for Office 

Creative 194 Add to collection

‘Change is Her’ campaign from BBDO New York connects with historically underrepresented women throughout the US to encourage them to think about running for office

She Should Run's Empowering Campaign Encourages Diverse Women to Run for Office 

Fresh off the heels of an incoming Congress where a record number of women were sworn into office, She Should Run is launching its newest campaign titled Change Is Her(e)

The nationwide awareness and action campaign will target women - across all races, socioeconomic statuses, and political ideologies - to encourage them to run for office. 

Because women are less likely to run for public office than their male counterparts, they only make up for 21% of our public office representatives despite accounting for 51% of the US population. A large reason for this is that many women don’t consider themselves qualified – even though we know that couldn’t be further from the truth. Change Is Her(e) will solve that. The thought behind Change Is Her(e) is simple: if you care, you’re qualified. 

“With this new campaign, we want to inspire more women to consider running for public office by highlighting the many things they have already done to change other people's lives,” said Erin Loos Cutraro, CEO and founder of She Should Run. “We believe that these women— who care deeply about people and society— have what it takes to hold office. If they care enough to change someone’s life, they could be one run away from changing many others.” 

The coronavirus pandemic, economic recession, and a heated presidential election have been uniquely challenging for many Americans. Women have borne the brunt of the economic crisis, and have led the way at home as the virus has impacted schools, childcare, and healthcare. Women have stepped up to be the force of change in their communities, states, and country. 

She Should Run will be leading virtual events to kickstart these conversations with women throughout the country and create networking spaces for women to access mentorship and guidance through the consideration phase of their candidacy. 

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Client: She Should Run 

Founder & CEO: Erin Loos Cutraro

Marketing & Technology Director: Melissa Morris Ivone

Digital Communications Manager: Ally Cummings

Political Pipeline Director: Jarinete Santos

Programs Manager: Kathleen Kiernan

Chief of Staff: Christina Jackson 

Donor Relations & Partnerships Manager: Kaitlyn Newman 

Creative Agency 

Creative Agency: BBDO New York

Chairman & Chief Creative Officer, Worldwide: David Lubars

Associate Creative Director: Gabrielle Attia

Associate Creative Director: Martin Staaf

Associate Creative Director: Marjorie Vardo 

Executive Producer: Melissa Tifrere

Head of Digital Production: James Young

Influencer Manager: Lucy Bennett

EVP, Senior Account Director: Sascha Uzzell 

Account Manager: Abigail Solano

Assistant Account Executive: Brianna Zuniga

Planning Director: Dena Walker 

Senior Business Manager: Grace Kelly

SVP, Production Services Director: Jessica Nugent


Production Company: Honor Society

Director: Molly Schiot

Managing Partner / Executive Producer: Megan Kelly

Head of Production: Carlo Pilgrim

Line Producer: Melanee Young Taylor 

Production Coordinators: Mary Morris, Paige Brott

Casting: Jeanne Vaccaro & Melanee Young Taylor 

Director of Photography: Halyna Hutchins 

1st AD: Danny Jones 

2nd ACs: Dominic Jones

Sound Mixer: Jacob Varley

Production Assistant: Cory Brusseau


Editorial: Final Cut NY

Producer: Andrea Cantor 

EP: Sarah Roebuck

Editor: Betty Jo Moore

Assistant Editor: Pat Hayes


Music: Duotone Audio Group

Executive Producer: Ross Hopman

Producer: Gio Lobato

Composer: Jordan Lieb 


VFX, Conform: Ambassadors

Flame artist: Inti Martinez

Executive Producer: Katya Meyer


Audio Mix: Sonic Union

Mix Engineer: Mike Marinelli

Mix Engineer: Julienne Guffain

Mix Engineer: Paul Weiss

Audio Post Producer: Justine Cortale


Colour Grading: The Mill

Executive Producer: Rochelle Brown

Head of Colour: Fergus McCall

Associate Producer: Lucy Gatanis

Colour Assists: Aaliyah Lambert & Andrew Ceen

Genres: People

BBDO New York, Tue, 26 Jan 2021 17:16:57 GMT