Shazam! Inspires Real Life Heroes in Brazil for At-Risk Youth Campaign

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J. Walter Thompson Brazil helmed the project to raise awareness about the adoption and sponsoring of youths
Shazam! Inspires Real Life Heroes in Brazil for At-Risk Youth Campaign
In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame to raise awareness and inform people about the adoption and sponsoring of youths?



"Meet a real-life superhero" is a project created by J. Walter Thompson Brazil that began as extra content to Shazam!'s official trailer. At the end, a youth from a shelter called "real-life superhero," invited people to learn more about his superpowers and to sponsor these children and adolescents in shelters. On the Brazilian foster care institution site, you can see the stories of three real-life superheroes: Super Actor, Super Nice and Super Empathy.

In partnership with the São Paulo Court of Justice and nine foster care institutions, 80 young people watched the premiere of the film Shazam!. The premiere was a success, with the second largest television network in the country there to cover the event. "Meet a real-life superhero" generated debate on a topic that is rarely addressed.
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Client

Advertiser: Warner Bros. Pictures

Post Production / VFX

Post Production Company: Videocubo

Color Company: Videocubo

Production Company

Production Company: Videocubo

Director: Davi Moori

DOP: Anderson Capuano

Executive Producer: Anninha Rodrigues

Executive Producers: Fernanda Paller (Executive Production Assistant)

Head of Production: Maísa Delgado

Digital Producer: Antonio Corral, Sergio Costa

Offline

Edit Company: Videocubo

Creative Agency

Creative Agency: J. Walter Thompson Brasil

Chief Creative Officer: Ricardo John

Executive Creative Director: Cassio Moron and Rodrigo da Matta

Creative Director: Nicolás Romanó

Art Director: Lara Roncatti

Copywriter: Heloisa Ribeiro

Photographer: Regis Fernandez

Director of Operations: Thiago Segundo

Client Services: Felipe Giacon (Head)

Account Management: Ticiana Gomes, Mariana Nadler, Maiara Brinhole, Gabriela Mares

Head of Media: Giovanna Venturelli

Media: Maria Fernanda Galetti, Kellvyn Rios, Nathalia Rapetti, Thuane Carvalho, Darlan Dezidério

Head of Strategy: Stella Pirani

Planning: Daniela Ryfer, Rafael Basso

PR: Andrea Assef, Vivian Zeni, Aline Rodrigues

Client Approval: Denise Novais, Ana Ferreira, Lucas Nicastro, Natali Aguiar

Genres: People

Categories: Media and Entertainment, TV and Radio

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