The award-winning cruelty-free boutique perfumery Shay & Blue has launched its “Be Real” campaign. The campaign is one of the brand's most ambitious to date covering multiple TV platforms, press and socials.

Shay & Blue teamed up with creative agency Made by Blah and Like Minded Individuals to create this innovative campaign.  

All Shay & Blue products are vegan, cruelty free, sustainable, ethical and clean. Made by Blah created a campaign to reflect these truths.  The films hero the ingredients, and the brand’s influencers. The influencers represent the fragrance they wear/like the most. 

The music was composed and sung by up and coming artist Charlotte Cunningham, who wrote the abstract lyrics after smelling the fragrances.  Print and Social uses collage art to give an epic kaleidoscopic feel.  Everything in the campaign is real, including the process, reinforcing Shay & Blue’s craft and authenticity.

You can watch the first film, for Black Tulip, below

You can watch the second film, for Salt Caramel, below

You can watch the third film, for Blood Oranges, below

And you can watch the fourth film, for Atropa, below