FCB International President Sébastien Desclée announced today that FCB Kuala Lumpur MD Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency, Ignite effective immediately. Tay succeeds T.Renganathan (Nathan), who had been leading FCB for 47 years.
“Shaun was hired last year in collaboration with Nathan with the assumption that he would become Nathan’s successor,” Desclée commented. “Over the last year, Shaun has demonstrated unrivaled passion for the business and has laid strong foundations to build the future of the agency. With such a great plan for transition between Nathan and Shaun, the new management team will ensure a seamless evolution for clients and staff, as well as take this opportunity to more closely align our culture with the network’s successful global vision. FCB thanks Nathan, former CEO, for his long service to the network and wishes him the best of luck in all future endeavors.”
For the past 12 months, the FCB group in Kuala Lumpur has been expanding its agency management, bringing in best-in-class talent from creative, digital and business management in order to enhance its offering in the region. Recent successes saw FCB KL and its boutique agency partner Ignite KL winning new business such as Acer and Alpha Home Appliances, taking in the highest number of gold and silver trophies at Advertising + Marketing Magazine’s Marketing Excellence Awards 2015, silver at the regional Mob-Ex awards 2015 as well as three gold at the recently concluded MARKies Awards 2016. In addition, the group’s stature has been boosted with a number of senior staff being appointed to high-profile jury positions. Tay and Creative Director Alvin Ng were jurors at Malaysia’s Effie Awards and Spikes Asia 2015, respectively, and Ng has been invited to judge the Outdoor category at Cannes Lions 2016. Chief Creative Officer Shi-Ping Ong and Ng will also judge at Busan Ad Stars 2016 later this year.
Tay added, “We’ve been ramping up our creative standards to meet evolving client requirements, especially in the digital field, where we aim to leverage our formidable storytelling capabilities with new channel execution. FCB’s rebrand set an exciting new strategic direction and we’ve been rejuvenating the agency in terms of culture, operations and creative output in line with that. Over the last year we have brought in new skills and strength across the board to ensure we can be a business partner with a strong POV on what our clients should be doing for the growth of their brands.”