Social networking and regional content platform ShareChat has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users. An intense and elaborate evaluation preceded the selection of the agency. The extensive experience of the agency in partnering start-up brands is understood to be a decisive factor.
Commenting on the appointment of Lowe Lintas, Sunil Kamath, chief business officer, ShareChat said: "We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results."
Talking about the win, Hari Krishnan, president, Lowe Lintas said: "ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through social platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We're excited about this partnership and look forward to making ShareChat the social platform of choice for India."
The account will be managed out of Lowe Lintas Bangalore.