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Share Your Love for British TV with RKCR/Y&R's New BBC Campaign

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Agency partners with BBC Future Media to champion the best of British television

Share Your Love for British TV with RKCR/Y&R's New BBC Campaign

RKCR/Y&R has created, in collaboration with BBC Future Media, a new piece of digital functionality which helps users discover more BBC programming and services that they might love by clicking the heart button to show what they love from the BBC, as well as discover more programming and services they might love too.

The launch campaign includes 2 strands of TV activity. The first is a series of launch spots which dramatise people’s passions for BBC programming and services and promote the heart button. These will be followed by a series of ‘Influencer’ trails, featuring some famous faces describing the content and services they most love from the BBC and driving people to www.bbc.co.uk/love to discover more. 


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Music

Artist: Rae Morris c/o Atlantic Records

Composer: Nick Foster @ Soundtree

Sound Design: Parv Thind @ Wave

Offline

Edit Company: The Assembly Rooms

Editor: Vid Price

Post Production / VFX

Post Production Company: Framestore

Production Company

Director: Vaughan Arnell @ Moxie Pictures

DOP: Clive Tickner

Producer: Deborah Stewart

Production Company: Red Bee Media

Animation

Typography: Jonathan Harper

Creative Agency

Account Management: Franky Wardell

Art Director: Paul Angus

Chairman: (Vice Chairman) Alison Hoad

Copywriter: Ted Heath

Digital Creative Director: (Executive) Alix Pennycuick

Executive Creative Director: Mark Roalfe

Music Supervisor: Jay James @ Soundtree

Producer: Keeley Pratt

Genres: People

Categories: Media and Entertainment, TV and Radio

VMLY&R London, Tue, 24 Mar 2015 09:31:06 GMT