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Shaq, Dr J & Fellow Basketball Legends Star in New AT&T Campaign

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BBDO NY & Atlanta launch eclectic spots just in time for the NCAA March Madness tournament

Shaq, Dr J & Fellow Basketball Legends Star in New AT&T Campaign

AT&T is launching a new round of “Legends” work just in time for the NCAA March Madness tournament.  Like its college football championship predecessor, this latest campaign features a star-studded group of athletes readily associated with the televised sport.  In this instance, a cast of NBA/NCAA superstars including Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler and Christian Laettner.   Together, they help bring to life AT&T’s message as “the network with the nation’s strongest 4G LTE signal.” The campaign was created by BBDO NY and BBDO Atlanta. 

In the first of two TV spots, “Strong Nickname,” Shaq reveals he had yet another nickname.  In “Strong Team,” Christian Laettner reminds the other legends of his strong college career.  The campaign then goes one step further than before, adding a series of social and on-air pre-roll promos referred to as “Tourney Tips,” where these legends dispense tips to fans on how to stay strong throughout the tournament.  The first pre-roll tips to drop are “Bracket Curls” and “Upset.”

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Audio Post Production: Heard City

Producer: Melissa Chester

Sound Mix: Phil Loeb


Edit Company: Arcade NY

Editor: Jeff Ferruzza

Executive Producer: Sila Soyer

Producer: Lauren Cancelosi

Post Production / VFX

Post Production Company: Framestore

Producer: Nicholas Dziekonski

Production Company

Director: Stacy Wall

DOP: John Lynch

Production Company: Imperial Woodpecker

Line Producer: Jenn Barrons

Creative Agency

Account Executive: (Assist) Katie Bowers

Art Director: Jesse Snyder

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Tim Wassler

Creative Agency: BBDO New York & Atlanta

Executive Creative Director: Matt Macdonald

Executive Producer: Julie Collins

Group Account Directors: Lesley Brown

Managing Director: Doug Walker

Producer: (Sr) Angela Narloch

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBDO New York, Mon, 23 Mar 2015 13:11:43 GMT