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Shakey’s Names Mobext as Digital AOR


Philippine pizza chain set to pursue digital-mobile integration

Shakey’s Names Mobext as Digital AOR

Shakey’s, one of the leading Pizza chains in the Philippines, has appointed Mobext as its new digital agency of record, following a review of its communications strategy for the next two years. The agency will bring a mobile-first focus into the brand’s digital efforts and will work closely with incumbent creative agency, J. Romero and Associates.

Mobext’s duties will cover a full digital scope, including management of Shakey’s desktop and mobile websites, social media, mobile and online media, and other digital assets. “We’re a full-service creative and technology agency with mobile at our core, and we are very excited to bring this approach on our new role at Shakey’s,” said Arthur Policarpio, Head of Mobext Asia-Pacific. 

For Shakey’s, mobile is a top priority this year due to its ubiquity: “Smartphones are becoming a major channel for engagement, and we would like to be a major player in connecting with our loyal customers using an emerging platform. Mobile speaks convenience and Shakey’s aims to be one of the forerunners in providing good times and great memories through the most popular and accessible channel,” said Koi Castillo, Brand Manager for Shakey’s.

Shakey’s first worked with Mobext last 2013 after the agency provided a LENS digital marketing audit to the brand. This was followed by several collaborations on online advertising. “Mobext is recognized in the country as the leading digital agency with a mobile-first focus, and this collaboration will propel us to achieve our goal of becoming a major player in the digital marketing arena,” added Castillo.

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