Shakespeare and a Summer of Soaps

ITV Creative proves that soaps can be highbrow after all with a promo that brings together ITV's flagship shows, Coronation Street and Emmerdale, and throws some Shakespeare into the mix. Promoting a summer of soapy goodness, the spot features the casts of both shows reciting Sonnet 18 and ends with the strapline 'The Greatest Drama Every Day'.

Creative director Tony Pipes
Director Mike Baldwin
DoP Philipp Blaubach
Editors Thomas Grove-Carter Trim
Audio Arge Envy
Producer Katie Carew
PM Charlotte Trotman
Head of marketing Sarah Tobias
Agency ITV Creative
Executive creative director Phil Lind