Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sexy SKYN Condoms Campaign Inspires You to Make Love Anywhere

Creative 813 Add to collection

Sid Lee Paris teams with Wanda's Truman & Cooper to launch sensual new ad

Sexy SKYN Condoms Campaign Inspires You to Make Love Anywhere

SKYN condoms pens an ode to the freedom to love, everywhere and for everyone. ’Stop looking for love. Decide where you want it to be.’

This is the invitation that opens the new film created by Sid Lee Paris, released this week by SKYN for TV and cinema.

According to Jeyan Heper, President and General Manager, Sexual Wellness Global Business Unit, Ansell: “SKYN brings a unique perspective to a market which communicates largely around safety and functionality. It’s through owning this space and creating meaningful conversations within it that we hope to make SKYN not just a condom choice, but a larger lifestyle choice.”

Through its Feel Everything platform, SKYN hones in on sensation and authenticity to introduce a new way of talking about sex. The brand speaks to a target they call ’Serial Monogamists’- millennials who seek intimacy as a means of forming deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrinsically tied to the places in which they were formed. 

The spot for the premium condom brand then goes on to name places where love can be found. Physical places with a sensual potential, like a bedroom for making love or an office conference room. 


While encouraging people to build intimacy with their partners, the film - directed by the duo Truman & Cooper of Wanda Productions - relays an important message of openness, in spirit and in freedom. 

“In a context in which our freedoms are still questioned, it’s important to remember that love doesn’t have to be attached to stereotypes,” said Céline and Clément Mornet Landa- Creative Directors, Sid Lee Paris). 

'Places of Intimacy' also looks to aesthetically advocate the sensual universe that the brand promises. "We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits," explains Sylvain Thirache, ECD, Sid Lee Paris. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Artist: Murphy Cooper

Music Production: Coreless

Offline

Editor: Mark Maborough

Post Production / VFX

Colourist: Muriel Archambaud

Post Production Company: Wanda

Producer: Olivier Glandais

Production Company

Director: Truman & Cooper

DOP: Sebastian Blenkov

Executive Producer: Perrine Schwartz

Production Company: Wanda

Line Producer: Yannick Lebot

Production Service

Production Service Company: Love To Shoot (Lisbon)

Client

Advertiser: Ansell Healthcare - SKYN

General Manager: Jeyan Heper

Global Brand Director: David Chaker

Group Marketing Manager: Marta Toth, Nicolas Woussen

Creative Agency

Art Director: Yoann Plard

Creative Agency: Sid Lee Paris

Executive Creative Director: Sylvain Thirache

Group Business Director: Mehdi Benali

Head of Strategy: Alex Pasini

Producer: Nicolas Lasjaunias

Head of Production: Thomas Laget

Genres: Storytelling

Categories: Pharmacy, Contraception and Lubrication

Sid Lee, Tue, 13 Jun 2017 13:13:35 GMT