Tue, 13 Jun 2017 13:13:35 GMT
SKYN condoms pens an ode to the freedom to love, everywhere and for everyone. ’Stop looking for love. Decide where you want it to be.’
This is the invitation that opens the new film created by Sid Lee Paris, released this week by SKYN for TV and cinema.
According to Jeyan Heper, President and General Manager, Sexual Wellness Global Business Unit, Ansell: “SKYN brings a unique perspective to a market which communicates largely around safety and functionality. It’s through owning this space and creating meaningful conversations within it that we hope to make SKYN not just a condom choice, but a larger lifestyle choice.”
Through its Feel Everything platform, SKYN hones in on sensation and authenticity to introduce a new way of talking about sex. The brand speaks to a target they call ’Serial Monogamists’- millennials who seek intimacy as a means of forming deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrinsically tied to the places in which they were formed.
The spot for the premium condom brand then goes on to name places where love can be found. Physical places with a sensual potential, like a bedroom for making love or an office conference room.
While encouraging people to build intimacy with their partners, the film - directed by the duo Truman & Cooper of Wanda Productions - relays an important message of openness, in spirit and in freedom.
“In a context in which our freedoms are still questioned, it’s important to remember that love doesn’t have to be attached to stereotypes,” said Céline and Clément Mornet Landa- Creative Directors, Sid Lee Paris).
'Places of Intimacy' also looks to aesthetically advocate the sensual universe that the brand promises. "We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits," explains Sylvain Thirache, ECD, Sid Lee Paris.view more - Creative
Artist: Murphy Cooper
Music Production: Coreless
Editor: Mark Maborough
Colourist: Muriel Archambaud
Post Production Company: Wanda
Producer: Olivier Glandais
Director: Truman & Cooper
DOP: Sebastian Blenkov
Executive Producer: Perrine Schwartz
Production Company: Wanda
Line Producer: Yannick Lebot
Production Service Company: Love To Shoot (Lisbon)
Advertiser: Ansell Healthcare - SKYN
General Manager: Jeyan Heper
Global Brand Director: David Chaker
Group Marketing Manager: Marta Toth, Nicolas Woussen
Art Director: Yoann Plard
Creative Agency: Sid Lee Paris
Executive Creative Director: Sylvain Thirache
Group Business Director: Mehdi Benali
Head of Strategy: Alex Pasini
Producer: Nicolas Lasjaunias
Head of Production: Thomas Laget
Categories: Pharmacy, Contraception and LubricationSid Lee, Tue, 13 Jun 2017 13:13:35 GMT