Sexist Old Skol Ads Get Makeover from Female Illustrators

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Skol admits its sexist past and stresses the importance of evolving in campaign from F/Nazca Saatchi & Saatchi
Sexist Old Skol Ads Get Makeover from Female Illustrators
Brazilian beer brand Skol has invited illustrators and artists to recreate old Skol posters and adverts that objectified women to bring them in line with the brand's current beliefs and mandate. The old adverts come from a different time in the brand's history and their re-invention illustrates the shift in mentality, not only for Skol, but society in general during that time. 

The "Reposter" project brought together artists engaged in feminist issues and gave them total freedom to share their views.

Created by F/Nazca Saatchi & Saatchi, the project illustrates the massive sea change in the way that women are depicted and Skol's commitment to reinforcing its positioning of plurality, inclusiveness and respect.

The film reveals the creation process of the guest artists.




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Client

Advertiser: Ambev

Brand: Skol

Post Production / VFX

Post Production Company: Vetor Zero Team

Creative Agency

Account Supervisor: Ricardo Forli, Thiago Iusim, Marcela Paiva, Julia Marquezi

Art Buyer: Edna Bombini

Media Planner: Mauricio Almeida, Thiago Custódio, Eric Zanelli,

Media Planners: Juliana Roque, Gabriela Vecchia

Planner: Erika Kitabayashi, Quentin Mahe, Murilo Toda

Producer: Giuliano Springhetti, Elucieli Nascimento,

Producers: Fernanda Sousa, Rafael Paes, Victor Alloza

Client Supervisor: Paula Lindenberg, Maria Fernanda Albuquerque,

Production Company

Director: Luiza Campos

DOP: Camila Cornelsen

Executive Producer: Alberto Lopes, Paula Moraes, Francisco Puech

Production Company: Vetor Filmes

Music

Composer: Jancy Nascimento

Sound Design: LOUD

Content

Artistic Production: Fernanda Cardoso

Project Manager: Luiz Gama, Bia Pennino, Beatriz Andreucci

Genres: Documentary

Categories: Beers, Alcoholic Beverages

Saatchi & Saatchi Worldwide, 3 years ago