Thu, 09 Feb 2017 16:03:52 GMT
McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.
The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.
The initiative encompasses digital actions and a second TVC is expected to be aired next June.view more - Creative
Production Company: SANGRE
Post Production Company: Lunatic
Creative Agency: McCann Lima
Creative Vice President: Mauricio Fernández-Maldonado, Christian Caldwell
Planner: Juan Luis Arteaga, Alessandra Noceda
Producers: Pimi Ravizza
Production Manager: Alonso Palomino
Creatives: Alvaro Soto e Gonzalo Paredes
Categories: Beers, Alcoholic BeveragesMcCann LATAM, Thu, 09 Feb 2017 16:03:52 GMT