McCann LATAM
Thu, 09 Feb 2017 16:03:52 GMT
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Settle for the Best with McCann Lima's New Campaign for Cusqueña Beer
SANGRE's Antonio Sarria directs punchy new spot for the Peruvian market
McCann Lima has released a new 60 second TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru.
The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture and so on, stating that Peruvians - rather then settling for the established - seek to create their own path.
The initiative encompasses digital actions and a second TVC is expected to be aired next June.
CREDITS
Production
Post Production / VFX
Agency / Creative
Genres: Scenic
Categories: Alcoholic Beverages, Beers
McCann LATAM, Thu, 09 Feb 2017 16:03:52 GMTNews from McCann LATAM
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