Tue, 23 May 2017 08:10:11 GMT
Lions Health, Cannes Lions’ dedicated stream focused on life-changing creativity, has announced Mike Rogers, Serviceplan Health & Life Creative Partner, as the Health & Wellness Lions Jury President. June Laffey, Executive Creative Director, McCann Health, Australia and South East Asia, is Jury President for the Pharma Lions.
Lions Health is a two-day event taking place during the 64th Cannes Lions International Festival of Creativity, dedicated to exploring life-changing creativity. Running from 17th-18th June, the event brings together professionals from across the healthcare communications industries to explore the intersection between health, technology and creativity and ignite a discussion focused on the future of the industry.
Mike Rogers commented: “It’s been three years since the introduction of Lions Health in 2014, and since then it has been interesting to witness the incredible impact it has had on the industry perception of healthcare creativity. During this time, we have seen healthcare creativity truly flourish thanks in part to inspiring innovation. I was honoured to be a part of the inaugural Health Lions jury, and now, three years later, I am incredibly excited to see what this strong ‘wind of change’ has brought in to the increasingly fascinating world of healthcare creativity.”
Louise Benson, Executive Festival Director of Lions Health, commented, “The rigid boundaries in the healthcare communications industry act as a catalyst for creative solutions that genuinely make a difference and Lions Health is a platform for these ideas to be celebrated, discussed and built upon. June and Mike bring vast expertise and experience and we’re delighted to have them as Jury Presidents, championing the very best of creativity in this highly regulated field and pushing for greater innovation and fresher ideas going forward.”
The Health specialist Lions celebrate creativity across a wide range of pharma and healthcare communications aimed at engaging healthcare professionals, patients and consumers. This year sees a new ‘Health and Wellness Tech’ product category added to the Health & Wellness Lions reflecting the huge increase in digital products, apps, wearables and gadgets aimed at improving and promoting a modern healthy lifestyle.
Serviceplan have experience in this field, with the development of the multi-award winning DOT. The world’s first braille smartwatch, which recently took Grand Prix at Germany ADC following a Black Pencil and multiple awards at D&AD.view more - Awards and EventsSERVICEPLAN GERMANY, Tue, 23 May 2017 08:10:11 GMT