At last night’s D&AD Awards in London, Serviceplan collected four Pencils; Black (Digital Design – Technological Innovation); Graphite (Creativity for Good – Product Design); and Yellow Pencil (Product Design – Inclusive Product Design), for their multi-award winning DOT. The first Braille Smartwatch. They were also awarded a Wooden Pencil for ‘The Book Tape – Random House’ in Graphic Design - Direct Mail.
DOT. is the world’s first Braille smartwatch, and since its conception has utilised the benefits of the networked digital age for the benefit of blind and visually impaired people. The invention has a global impact, connecting millions of blind and visually impaired people to mobile internet for the first time.
285 million people worldwide are blind and / or visually impaired, and the objective of DOT. was to develop a practical and affordable device for them. The patented DOT. Active Braille Technology reduces size, weight and price by more than ten times compared to existing digital Braille reading devices, which rely on piezoelectricity.
Serviceplan CCO Alex Schill commented: “I’m thrilled that we have added to the already impressive awards tally for DOT. watch, in particular at a ceremony as prestigious as D&AD. This is a well-deserved win for the team involved, and has even greater significance since the DOT. Watch has had such a positive global impact on the lives of many blind and visually impaired people. It’s a perfect example of how creativity can harness the power of technology and communication for the greater good, and of the global reach of the Serviceplan Group, with the product being conceived in South Korea and developed in Germany.
"What I especially like about it is, that we as an advertising agency pushed the borders of our traditional work and took over shares on DOT.INC, to help make it a success and participate on its success as a partner. “