Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Serviceplan Unveil Bayerische Motoren Werke a New Luxury Communication Platform From BMW

Creative 643 Add to collection

'Bayerische Motoren Werke' sharpens the profile and positioning of the most exclusive vehicles in the portfolio as an independent product category

Serviceplan Unveil Bayerische Motoren Werke a New Luxury Communication Platform From BMW
With 'Bayerische Motoren Werke', Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).

 
The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, and the high end services offered to their customers. Conceived by Serviceplan Campaign International in partnership with BMW as a long-term branding strategy symbolising a statement of luxury and prestige. 'Bayerische Motoren Werke' represents the paramount quality of the brands high end series.


'Bayerische Motoren Werke' sharpens the profile and positioning of the most exclusive vehicles in the portfolio as an independent product category. In addition to the BMW 7 Series, the new BMW 8 Series, the new BMW X7 will also be part of the extensively extended model family for the luxury segment. The joint identity and attitude of the top models is reflected in a redesigned signet.

 
Uwe Dreher,  Head of Marketing & Communication BMW commented:  “Bayerische Motoren Werke as our signature of luxury that reflects the boldness and courage of our brand to build the most exclusive vehicles of luxury motoring.”

Serviceplan Group Chief Creative Officer Alexander Schill commented: "We are proud to be the Global partner of BMW when it comes to this important strategic shift, by positioning the pinnacle of the brand in the high end sector of automobiles. Bayerische Motoren Werke’ is more than just a refreshed logo. It is a bold creative idea and rich platform, which elevates BMW into a language and world of luxury.”
 
Serviceplan Campaign International Hamburg, in charge of BMWs global campaigning, won the project following a major pitch, and will launch all upcoming models with global communication assets during subsequent years. 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Bode Brodmüller

DOP: Muli Multhoff

Producer: Carlo Walther

Production Company: Tony Petersen

Creative Agency

Creative Agency: Serviceplan Group

Executive Creative Director: Jason Romeyko (Worldwide)

Executive Creative Directors: Michael Wilk, Wolf-Eike Galle

Managing Director: Markus Kremer, Thomas Heyen, Florian Klietz

Chief Creative Officer: Alex Schill (Global)

Serviceplan Germany, Fri, 08 Sep 2017 16:42:31 GMT