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Serviceplan Solutions Wins Decoupling Budget from Lufthansa

15/12/2016
Advertising Agency
Munich, Germany
26
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The agreement with the Lufthansa Group foresees an expansion of collaboration with SWISS and Austrian Airlines

With the win of the Lufthansa decoupling budget, Serviceplan Solutions is now responsible for the adaptive and transcreative implementation of all communication measures of the airline worldwide. Alexander Schlaubitz, Vice President of Marketing at Lufthansa, explains: "Serviceplan Solutions has convinced us with their idea of a global platform for the international decoupling tasks." This innovative systemic solution includes a database of assets in order to provide images and video materials all over the world, including templates, as well as a process management tool. The agreement with the Lufthansa Group foresees an expansion of collaboration with SWISS and Austrian Airlines.

For these tasks, Serviceplan Solutions continues to expand its strategically important hubs: Atlanta manages all of North, Central and South America, while Africa and the Middle East are managed in Dubai. Shanghai takes care of the Asian region. "We are present around the world with our own local teams and reinforce our offices as needed. We are pleased to announce that we now provide all of the Lufthansa Group with our decoupling expertise as well as our innovative systemic solutions, with economic efficiency and a unique, global implementation solution", emphasises Florian Paul, Managing Director of Serviceplan Solutions.

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