Serviceplan Russia has acquired a majority stake in agency Louder.
Serviceplan, Europe's biggest owner-led Agency has been active in Russia since December 2011. Now the 12 strong team is receiving further support. The takeover of Louder agency continues the extension and completion of Serviceplan Russia's portfolio in the classic and digital areas. Florian Haller, Group Managing Director, continues the internationalization of the Serviceplan Group with this move.
Markus Noder, Managing Director of Serviceplan International, explains, “With Louder we have found a renowned player in the Russian market with a philosophy similar to our own, an equal partner. We are looking forward to a successful expansion in Russia.”