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Serviceplan Partners with Strellson for New Music Video to Celebrate Queen Legend Freddy Mercury

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Serviceplan Campaign X collab with Grammy-nominated producer, singer & songwriter MNEK and German directors Wolf & Lamm for ‘Make yourself unstoppable’

Serviceplan Partners with Strellson for New Music Video to Celebrate Queen Legend Freddy Mercury

The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. With cinematic direction from Wolf & Lamm (Joffrey Jans and Kai Kurve), and slick production by Wanda and Neverest, the surreal film features a flamboyant lead character dressed in Strellson suiting, on a journey through a bizarre world full of unexpected obstacles. The fantastical music video reflects the campaign message: ‘Make Yourself Unstoppable’.

The concept was devised by advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team. MNEK’s cover version of the Queen song “Don’t Stop Me Now” was released officially on all major streaming platforms. The English singer/songwriter, who has previously worked with such big names as Beyoncé, Rudimental and Kylie Minogue, composed a new take on the old classic with the same unstoppable drive as the text itself.    

 

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Client

Advertiser: Strellson AG

Post Production / VFX

360 Post Production: Solent Film (Bulgaria)

CG Artist: Chris Faber

Colourist: Pana Agueta

Executive Producer: Tim Tibor

Producer: Alex Momchev Emil Rangelov

Compositor: Stephan Tietz (Senior)

Print / OOH

Photographer: Tobias Schult

Creative Agency

Art Director: Nicolas Klein

Chief Creative Officer: Alexander Schill (Global)

Copywriter: Florian Daldrup, Kornelisa Szatko

Creative Agency: Serviceplan Campaign X

Executive Creative Director: Hans-Peter Sporer, Matthias Harbeck

Managing Director: Katrin Eberbach

Digital Production Company

App/Digital Production: Mandy Kothe

Executive Producer: Mandy Kothe

Producer: Jens Groeger

Production Company

Casting Director: Tobias Krautstrunk

Director: Wolf & Lamm (Joffrey Jans & Kai Kurve)

DOP: Phillip Kaminiak

Executive Producer: Maik A. Schmidt

Production Company: Neverest

Production Assistants: Alexandra Junginger

Music

Artist: MNEK

Audio Post Production: Spark Entertainment (London)

Sound Design: Bernd Norbert Wuertz

Offline

Editor: Michael Timmers

Serviceplan Germany, Mon, 08 May 2017 17:02:08 GMT