Serviceplan Named Independent Agency Network of the Year at D&AD 2024

Serviceplan is D&AD 2024 Independent Agency Network of the Year! In the most successful year to date for Serviceplan at D&A, the agency group also won two Yellow Pencils, four Graphite, 12 Wood and one White Pencils.

The most awarded campaigns for the group were; 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health, which won two Yellow Pencils, one Graphite pencil and two Wood pencils; and AIZOME WASTECARE Industrial waste - certified as skincare, AIZOME, which was awarded three Graphite, five Wood and one White Pencil.

Every story starts with a Yes, Lufthansa, won one Wood pencil, while Pereira O’Dell picked up one Wood pencil for Love Your Boys, MANSCAPED, and one Wood Pencil for Death and Bisquick, General Mills. Also winning one Wood Pencil were L&C for Nativa Meter, Ab InBev.

Alexander Schill, global chief creative officer, Serviceplan Group commented, “Being named D&AD 'Independent Agency Network of the Year' is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group's excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O'Dell, L&C and to all partners and clients who made this happen.”

D&AD is regarded as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best.