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Serviceplan Launches Digital Agency Plan.Net in Korea



Junhwa Hong will lead the new agency as Managing Director

Serviceplan Launches Digital Agency Plan.Net in Korea

Serviceplan Group has announced the launch of Plan.Net Korea, a Korean office of its subsidiary group Plan.Net handling all of Serviceplan’s digital businesses. Junhwa Hong will lead the new agency as managing director. Hong previously served as Managing Director of Chai Communication's Integrated Campaign Group (IC).

With the establishment of Serviceplan Korea in 2013, the Serviceplan Group has expanded its services. The launch of Plan.Net Korea will reinforce and strengthen the locations' overall digital capacity on a grand scale. The digital agency will provide the services Plan.Net offers in all areas of digital communications, including integrated campaign planning, website management, e-CRM, social marketing, search advertisement, mobile advertisement, and application development.

“With the launch of Plan.Net Korea, the Serviceplan Group will be able to provide better-integrated services to our clients in Korea, which is truly meaningful," said Markus Noder, Managing Partner of Serviceplan International. “Junhwa Hong will not only grow and develop Plan.Net Korea but will also amplify its synergy with Serviceplan Korea, thereby ultimately contributing to Serviceplan Group’s capacity boost within Korea.”

Newly appointed Managing Director Junhwa Hong is an integrated communication specialist who began his career on a planning team in traditional advertising. After joining Diamond Ad (the house agency of Hyundai Group) in 1995, Junhwa Hong led his teams in various advertisement planning projects and campaigns at White Comm, Grape Communications, and TBWA\Korea for 20 years. Before joining Plan.Net Korea, he was in charge of Integrated Campaign (IC) Headquarters at Chai Communication, one of Korea's leading digital agencies.

"It is a great honour to be appointed as the first Managing Director of Plan.Net Korea," said Junhwa Hong. "In today's advertising industry, the capacity to carry out an integrated digital campaign has become essential for a company. As a result, there is a high demand for hybrid-type talents and agencies that can lead the industry online and offline."

He added: "As the digital body of the Serviceplan Group, and as one of the largest and foremost in the creative rankings of digital agencies, Plan.Net Korea is comprised of talents with capabilities that are in high demand in today's advertising market.”

Junhwa Hong intends to make Plan.Net Korea a specialised agency that can provide innovative and efficient integrated digital marketing solutions with his team of collaborators.

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SERVICEPLAN GERMANY, Wed, 22 Mar 2017 10:36:28 GMT