Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Serviceplan Italy Turns Hospitalised Children into Astronauts with 'Libro Abio'

Creative 202 Add to collection

Opera and ABIO hand out interactive notebook to sick children to help them through their hospital stay

Serviceplan Italy Turns Hospitalised Children into Astronauts with 'Libro Abio'

ABIO, an Italian association for children in hospital, and Italian food brand Opera recently launched a campaign created by Serviceplan Italia. The core of the campaign was a book, 'Le Avventure', which was handed out to children staying in hospitals.

For some children, going into hospital is like going to another planet. They face a lot of new situations, and spend a lot of time alone. ‘Le Avventure’ was given to children to accompany them during their time there, opening their imaginations. The interactive notebook features astronauts, who just like the children, need to be courageous and overcome many challenges, do thousands of medical tests and eat strange food.

The book, offered by Opera and ABIO, was donated to hospitalised children with the intention of cheering them up: a real 'course for astronauts' and a journey of discovery to new worlds, with pear-shaped protagonists.



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Serviceplan Italia

Copywriter: Massimo Mazzucca

Art Director: Rea Jabara, Usa Limsithong

Executive Creative Director: Oliver Palmer

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

Serviceplan Germany, Thu, 12 Apr 2018 10:51:03 GMT