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Serviceplan Is the Most Awarded Agency at Cresta Awards 2021



Serviceplan Is the Most Awarded Agency at Cresta Awards 2021

Serviceplan Group took the biggest overall haul of awards of any agency worldwide with 5 Gold, 10 Silver and 9 Bronze awards in total.

Serviceplan Group of Munich took the biggest overall haul of awards of any agency, with 5 Gold, 10 Silver and 9 Bronze awards. 4 of those Golds went to an environmental campaign - ‘Meltdown Flags’ for the Meter Group, and overall work for 9 different clients was awarded.

The awarded campaigns were for the following clients; METER Group, Mountain Vision, MINI, Xbox, PENNY, O2, Newtown Action Alliance and Laut gegen Nazis.

Jason Romeyko, Worldwide Executive Creative Director, Serviceplan Group commented: “We are so grateful for a second amazing year of performance at Cresta. The 2021 result is made even more special by 9 different projects recognised across multiple categories. In some cases, it inspired collaboration from our global footprint to bring them to life demonstrating how ÜberCreativity bridges borders and cultures. None of this is possible without client partners and each individual inside every house of communication- no matter what your function. To you we say thank you.”

4 of the 5 Golds were won by ‘Meltdown Flags’ (in print & OOH, interactive poster; social, Global issue campaign; creative technology, creative use of data; and digital design. And ‘The Last Day Pass’ for Laax/ Mountain Vision won a Gold in vision / brand purpose.

2 of the 10 Silver awards were won by ‘MINImalism’ for MINI, in print & OOH, poster/billboard and print craft/ Craft. Meltdown Flags, METER Group won a silver in integrated, while the ‘Equality Controller’ for Xbox won 2 silver, 1 in social/ influencer campaigns and 1 in design, Packaging.

The #notcominghome campaign for Newtown Action Alliance won a silver in film craft, outstanding direction of a commercial, and a silver in Brand Purpose

‘The Last Day Pass’ Laax/Mountain Vision won a silver in Social, Global issue and ‘Imagine if everyone did that, PENNY won silver in moving Image, TV or Cinema Commercial over 60 seconds. Also awarded a silver was ‘The 5700 Euro phone. Germany´s most unfair offer’, O2 in Social, Short-form ephemeral content.

‘Meltdown Flags’ METER Group won 1 bronze in digital, campaign websites and micro-sites, and 1 bronze in digital design, website. ‘Love Crossings’, BILLY BOY won 1 bronze in Healthcare, Public awareness, and ‘The Last Day Pass’, Laax / Mountain Vision won 1 bronze in direct.

‘Say it loud. Make a difference’, Laut gegen Nazis won 5 bronze in total in the following categories; Print & OOH, Large format billboard poster; Social, Best use of TikTok; direct; integrated; and print craft/ outstanding copywriting.

Cresta President Alan Page commented: “We saw many terrific entries battling it out at the top of the judging this year. Despite this being after more than a year of the pandemic — or perhaps because of it — there’s a real range of fresh innovation and a great depth of feeling in so much of the work that has impressed the jury”.

The 2021 Cresta Global Top 50 can be viewed here.

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SERVICEPLAN GERMANY, Mon, 11 Oct 2021 14:31:45 GMT