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Serviceplan Group USA Launches New Website for Key Client ARK Invest

07/05/2020
Advertising Agency
New York, USA
81
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Creative agency Serviceplan New York delivered the website overhaul for ARK Invest as part of major rebrand designed to streamline user experience
Serviceplan Group USA has designed a brand-new website for key client ARK Investment Management LLC (ARK), a global investment advisor focused solely on disruptive innovation. The client team included Serviceplan New York and Neverest, the group’s content arm based in Los Angeles.

The website redesign is Serviceplan New York’s first creative project for ARK Invest since Serviceplan Group USA won the account. An extensive overhaul of the user interface and experience based on the new brand design developed by the group resulted in a new website. Featuring an updated aesthetic, original iconography, illustrations, interactive content and animations, the site provides an optimised and unique user journey. Rich media is easily integrated into the site structure, allowing the client to host webinars, video, podcasts and white-paper downloads through the simple, customised content management tool.  The website redesign project developed as an extension of the initial strategic branding and design tasks assigned to Serviceplan New York, with technical development of the site executed together with Neverest, the multi-media production company of the Serviceplan Group House of Communication.

“Our new website reflects the commitment to innovation and growth that ARK was founded on. With ARK’s rebrand and website relaunch, we strive to make our philosophy more tangible for every user that with our content. The streamlined user experience substantiates ARK’s thought leadership on investing in disruptive innovation,” said Sebastian Benkert, CMO of ARK Invest. CEO of Neverest Tim Stickelbrucks added: “It was a pleasure delivering this new site for ARK Invest - they are a terrific client to work with. It is exciting to see that their unique expertise in disruptive innovation is now front-and-centre for their audience”. 

ARK Invest is a New York-based investment adviser with an international reputation. Rooted in over 40 years of experience, the company aims to identify large-scale investment opportunities in the public markets resulting from technological innovations centred around DNA sequencing, robotics, artificial intelligence, energy storage, and blockchain technology.  

Stefan Schuette, CEO of Serviceplan New York, commented: “We are very proud to be delivering this project amid an ongoing crisis that has kept our teams separated. That is the major strength of the House of Communication. We always get things done, even remotely.”

To view the press release, click here.
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