Serviceplan Group Partners With Pininfarina Group

The Serviceplan Group consolidates its international design expertise by establishing a joint design agency with the Pininfarina Group. The Pininfarina Group operates globally in the fields of design, product and process development and in the production of niche vehicles. 

Munich/Milan/Turin, 26th June 2014 — The Serviceplan Group is expanding its design business internationally. By founding its own strategic design agency in conjunction with the Pininfarina Group, it is covering the marketing strategy, corporate design, brand design, packaging, retail and digital design sectors internationally with immediate effect. The almost ten-strong agency Goodmind is based in Turin on the premises of the Pininfarina Group. Managing Directors are the world famous designers Ilaria Scardovi and Rossana Zappa.

Giovanni Ghelardi, Managing Director, Serviceplan Italy: "With Goodmind we are now also in a strong international position in the design sector. And with the Managing Directors we have certainly managed to bring two of the best Italian brand and design experts on board to manage the company. We are really pleased with this strategically significant cooperation with Pininfarina."

Florian Haller, CEO of the Serviceplan Group: "The cooperation with Pininfarina is a major step, not only for the Italian market; it also puts us in pole position internationally when it comes to design. The renowned and highly regarded expertise of the design legends, which is giving the design sector a greater edge for us and our customers, will enable us to further expand the scope of services our Group offers.

CEO Florian Haller initiated the internationalisation of the Serviceplan Group in 2006: in addition to the German offices in Berlin, Bremen, Frankfurt, Hamburg, Köln and Munich, the Group has since opened eleven international branches in Beijing, Brussels, Delhi, Dubai, Helsinki, Moscow, Milan, Paris, Peking, Seoul, Timişoara, Vienna and Zurich.