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Serviceplan Group Is Number One Agency at 2022 Art Directors Club Germany Awards


The winning campaigns were for BVG, Dot, Felix Burda, Förderpreis Helfende Hand, Hinz & Kunzt, Kindernothilfe, MINI, Newtown Action Alliance, PENNY and Stern

Serviceplan Group Is Number One Agency at 2022 Art Directors Club Germany Awards

Serviceplan Group has had its most successful ADC Germany to date, winning two Grands Prix, 12 gold, 15 silver and 17 bronze, as well as one gold, two silver and one bronze for Young Talent. This impressive result makes Serviceplan Group the Number 1 Agency in this year’s competition.

Serviceplan convinced the ADC Department of Film & Sound with ‘Der Wunsch’ (‘The Wish’) film for PENNY Deutschland, which won Grand Prix and moved the jury to comment: "This is definitely the movie of the year. Technically brilliant in all areas and powerful in its message.”

The ADC Germany Jury were also deeply moved by ‘Dyslexia Unetited’, which won a coveted Grand Prix. One in five people is dyslexic. ‘Dyslexia Unetited’ is an initiative for more acceptance of dyslexia, because it is often still assumed that dyslexia patients are less intelligent. There are Nobel laureates, CEOs and even writers with dyslexia. Nobody knows that, because dyslexia is always corrected. Kai West Schlosser, art director and dyslexic, wanted to change that. Stern published an uncorrected article written by Schlosser on Dyslexia Day in 2021. Apart from print and digital, the initiative even made it to TV, generating more than 37 million impressions and over 500 messages from supporters.

Seven of the gold awards went to PENNY ‘The Wish’, which also won four silver and five bronze.

The other most awarded campaign for Serviceplan Group was MINI ‘MINImalism’, a campaign conceived by Serviceplan Bubble and Serviceplan Middle East, which won two gold, seven silver and two bronze. 

Mediaplus was also successful at ADC Germany, winning two gold, one silver and three bronze medals for Hinz & Kunzt 'Das Plakat, das Leben rettet' ('City Life Billboard'). In the 'City Life Billboards' campaign, billboards were transformed into homeless shelters. Hinz & Kunzt had several trailers built for this purpose, which can be used as mobile shelters throughout the Hamburg city area. The advertising revenues flow into the upkeep of the shelters. In this way, attention was drawn to the fact that 43 homeless people died last year in Hamburg alone.

#notcominghome, an emotional campaign for American anti-gun crime NGO Newtown Action Alliance, won 3 bronze.  Kindernothilfe #DeinGrundZuSpenden was awarded 2 silver and 1 bronze. 1 silver and bronze went to Felix Burda Stiftung "Nächste Woche". And winning 1 bronze each were PENNY for animated film "Klimaleicht", and Förderpreis Helfende Hand "Projektfilme Helfende Hand 2021’.

ADC Germany also recognised some outstanding young talent from the Serviceplan Group, with Kai West Schlosser’s ‘Dyslexia Unetided’ collecting a gold and bronze, as well as Shruthi Subramanian, Rohil Borole and Kai West Schlosser being awarded a silver for Dot Go, and Louisa Ziebell winning silver for BVG ‘Völlig kontaktlos‘.

Alexander Schill, global chief creative officer, Serviceplan Group commented: "I am incredibly happy for our teams and everyone who made this possible. It makes me proud to be able to work with so many people who are always fighting for the better idea every day. And all that achieved during a particularly challenging period with a global pandemic".

View the online awards show here.

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SERVICEPLAN GERMANY, Wed, 25 May 2022 09:41:40 GMT