Serviceplan China won their first gold at Spikes Asia, for the unique ‘999 Warm-Hearted Leggings’ social media campaign for San Jiu Medicine Trade Co. Ltd. The campaign was awarded in the Healthcare, Nutraceuticals category.
The Gold-awarded campaign was created by Serviceplan Beijing for 999 Cold Remedy, China’s top selling cold and flu medicine which can be found in most Chinese households. Serviceplan Beijing came up with an innovative social media campaign comprised of videos and social media posters, which reinvented the traditional long johns that people wear in China to keep warm during winter. The retro print ads went viral in China, becoming a social media sensation with more than 430 million impressions through social and mobile apps.
Serviceplan Group is Europe’s leading independent agency group with headquarters in Munich and 24 agency locations around the world including China. Serviceplan China opened in 2013 as a full service agency with offices in Beijing and Shanghai.
Asia Pacific's creative community came together at Spikes Asia for a three-day celebration of creativity in communications with the theme of ‘Asia Rising’.
Chong Kin, chief creative officer, Serviceplan Greater China commented: ”This Gold at Spikes Asia is the first Serviceplan China gold metal. It’s a milestone to us! It demonstrates that a good client like 999 who deserves authentic good work. We are looking forward to creating more great creative works for our great clients soon.”
View all the winners here: https://www.spikes.asia