The 'Virtual Crash Billboard' campaign won one Silver in Media, one Bronze in Outdoor and a Bronze in Direct at the award show
Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity - which distinguishes the world’s best creative work - for its “Virtual Crash Billoboard”, a campaign conceived for Parisian Road Safety.
“Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions : one Silver in Media, one Bronze in Outdoor, and one Bronze in Direct. A great result in this intense international creative competition for Serviceplan France.
Daniel Perez, the Creative Director of Serviceplan France who supervised this campaign commented : “This result is a great start for our newly renamed agency Serviceplan France, with regard to the difficulty level of this international competition. This year, 41,170 CannesLions entries were submitted across 24 Lions”.
In Outdoor, The jury awarded 108 Lions from 4716 entries. In the Direct Lions category, 76 Lions were awarded from 2719 entries. In the Media Lions category, from 2949 entries, 95 Lions were awarded.
Serviceplan Group is the largest owner-managed group of agencies in Europe, and the most awarded agency in Germany. The 1 Silver and 2 Bronze won by Serviceplan France at Cannes Lions 2017, add to the impressive Serviceplan Group collection of 62 Cannes Lions including 2 Grand Prix.
Earlier this year Dimitri Guerassimov and Fabien Teichner, formerly of Marcel Paris, became joint CCO's and Partners at Serviceplan France, as the agency enters a new phase of increased globalisation and creativity.