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Serviceplan France Wins 2 Silver Lions for Auchan GPS Quality Label Campaign

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The campaign, which used Google Street View technology to show where local farmers grow their products, won in Print

Serviceplan France Wins 2 Silver Lions for Auchan GPS Quality Label Campaign
Serviceplan France has won two Silver Lions in Print for its Auchan GPS Quality Label campaign.

During recent years, Europe has been hit by a series of food scandals. Today, French consumers don’t know where their food comes from. And that’s the point: where does our food really come from, and under which circumstances has it been produced?

To address this problem, Auchan, one of France’s leading retailers, launched the GPS Quality Label campaign.



Instead of coming up with promises that no one believes in anymore, Auchan created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
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Creative Agency

Creative Agency: Serviceplan France

Chief Creative Officer: Alexander Schill (Global), Daniel Perez, Dimitri Guerassimov, Fabien Teichner

Copywriter: Ninon Peres

Art Director: Geoffrey Poulain

Categories: Retail and Restaurants , Supermarkets

Serviceplan Paris, Tue, 25 Jun 2019 13:56:11 GMT