Myles Lord, most recently Creative Director at DDB Berlin, will start this year as Managing Director Creation at Serviceplan Campaign Berlin. Lord is one of the top creative minds on a national and international level, and in the past has been responsible for many major brand budgets – including Volkswagen, Mini, Sony, Google, Swisscom, CNN and Adidas. Due to the increasing number of marketing customers in the House of Communication Berlin, he will expand the campaign area alongside Consulting Managing Director Alexander Yazdi, who has been on board at the agency for a year.
Benedikt Göttert, who as location head is responsible for the agencies in the House of Communication Berlin, says: "As we grow, we also want to sharpen our creative profile. Building a campaign agency with a focus on national as well as international brand budgets is a logical next step for us. And with Myles, we've won the creative heavyweight we need to do this."
Since its founding, the Berlin location has been primarily responsible for political and corporate communications, association and corporate issues as well as sustainability and creative content campaigns. In the course of the further development of the location, which also includes the purchase of the new building in Ziegelstraße, the range of services is to be further expanded.
Alexander Schill, Chief Creative Officer of the Serviceplan Group, adds: "Myles and I know each other from Springer & Jacoby times. I am very pleased to know that he is now on board and have great confidence in his work. With his many years of experience and his successes in the creative industry, he is not only an optimal enrichment for the Berlin location, but also for the entire group."
Under Lord’s leadership, DDB Berlin won 20 Lions in Cannes in the last two years and became the most successful German agency there this year. The 40-year-old sees in his commitment to Serviceplan Campaign Berlin not only the opportunity to continue his creative success story, but also the opportunity to contribute towards developing a modern agency: "The advertising industry is changing rapidly. So it’s great to be able to build something new – a modern agency that can meet the requirements and needs of our customers and their consumers and can serve them. This is a giant leap for me and a great opportunity. We are launching this new concept on the market with Serviceplan Campaign Berlin. At the same time, we have the services and skills of the House of Communication at our side and the strength of the Serviceplan Group behind us."