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Serta Sheep Searches for Cool Comfort in Leo Burnett Campaign

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The spot features the sheep front and center for the first time

Serta Sheep Searches for Cool Comfort in Leo Burnett Campaign
Serta has launched its iComfort by Serta mattress with all new, leading-edge cooling technology - and with it, a new creative campaign. The new work is significant for the brand in placing the iconic Serta sheep front and center- its first time truly starring within the creative. 
 
The Serta sheep is known for the emotional connection it creates with people, and the way its character comes to life in this new work is a celebration of that connection.
 
The commercial shows a city in the midst of the heat wave, and the sheep in desperate need of cooler comfort. After a humorous trip to the pet groomers, the sheep takes matters into its own hands, knowing there’s only one solution for absolute relief - iComfort by Serta. 


In a clever added touch, the end of the commercial shows the new ‘cool sheep’ - the familiar Serta character, now with a scarf and hat as a nod to the key cooling feature of the new brand product. 
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Group Creative Director: Brian Shambeda

ACD: Chip Kelly

ACD: Travis Lampe

ACD: Kate Hale

CRM: Mao Jones

Senior Producer: Adine Becker

EVP Strategy Director: Kevin Lilly

Strategist: Lauren Schiappa

Account Director: Alexis Andreasik

Account Executive: Shannon Rodeberg

Genres: Comedy, People, Dialogue

Categories: Home, Bedroom

Leo Burnett Worldwide, Wed, 06 Nov 2019 17:44:46 GMT