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Serena Williams Will Knock You Out in Droga5's Rousing Chase Spot

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Tennis superstar recites LL COOL J classic in ad directed by Epoch's Martin de Thurah

Serena Williams Will Knock You Out in Droga5's Rousing Chase Spot

As part of its sponsorship of the US Open, American bank Chase is launching a powerful new film featuring tennis legend Serena Williams, championing her next chapter as a new mother and legendary tennis player. 

The film, created by Droga5 New York and directed by Martin De Thurah, celebrates the fact that for Serena, this isn't a comeback; she's been here all along.

In the film we see Serena going from nursery to practice court - reciting the lyrics of the LL COOL J classic 'Mama Said Knock You Out'. It’s both motivation for herself and a message to the world that motherhood isn’t something to 'come back' from. It’s a part of life that mothers in all stages of motherhood draw strength and motivation from.


CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Genres: Music performance, People, Action

Categories: Banking, Finance

Droga5 New York, Wed, 22 Aug 2018 16:11:56 GMT