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Serena Williams Will Knock You Out in Droga5's Rousing Chase Spot

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Tennis superstar recites LL COOL J classic in ad directed by Epoch's Martin de Thurah

Serena Williams Will Knock You Out in Droga5's Rousing Chase Spot

As part of its sponsorship of the US Open, American bank Chase is launching a powerful new film featuring tennis legend Serena Williams, championing her next chapter as a new mother and legendary tennis player. 

The film, created by Droga5 New York and directed by Martin De Thurah, celebrates the fact that for Serena, this isn't a comeback; she's been here all along.

In the film we see Serena going from nursery to practice court - reciting the lyrics of the LL COOL J classic 'Mama Said Knock You Out'. It’s both motivation for herself and a message to the world that motherhood isn’t something to 'come back' from. It’s a part of life that mothers in all stages of motherhood draw strength and motivation from.


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Client

Advertiser: CHASE

Chief Marketing Officer: Kristin Lemkau

Managing Director: Jeff Pilarcik

Marketing Director: Katherine Schoff

Lead Designer: Jason Severs

Post Production / VFX

Post Production Company: Method

Flame: Chris Hunt, Ed Lopez, Glen Bennett

2D : David Piombino, Scott Minter

Flame Lead: Randie Swanberg

Flame Artist: Suzanne Dyer

2D Supervisor: David Piombino

Sound

Sound Company: Q Department

Producer: Molly Young

Creative Lead: Drazen Bosnjak

Executive Producer: Zack Rice

Sound Recording: Erick Magnus

Talent Acquisition

Talent: Lindsey McElroy

Creative Agency

Creative Agency: Droga5 NY

Strategist: Graham Jones

Chief Creative Officer: Neil Heymann

Executive Producer: Kyle Wright

Designer: Andrew Diemer, Kelsey Lynch

Creative Chairman: David Droga

Strategy Director: Hayley Parker

Interactive Producer: Nicole Bazzinotti, Emily Blumhardt

Chief Strategy Officer: Jonny Bauer

Account Management: Niamh Walsh

Senior Copywriter: Nedal Ahmed

Senior Art Director: Julia Melograna

Print Producer: Riely Clough

Director of Communications Strategy: Danni Patterson

Chief Creation Officer: Sally-Ann Dale

Group Strategy Director: Dan Ng

Head of Art Production: Cliff Lewis

Senior Communications Strategist: Kevin Wilkerson

Legal Counsel: Sarah Fox

Head of Communications Strategy: Dean Challis

Deputy Head of Account Management: Agnes Fischer

Senior Business Affairs Manager: Tom Vendittelli

Group Project Manager: Rene Ramirez

Founding Partner: Duncan Marshall

Head of Business Affairs: Jocelyn Howard

Head of Film: Jesse Brihn

Co-Director of Interactive Production: Tasha Cronin, Justin Durazzo

Co-Head of Strategy: Colm Murphy

Group Account Directors: Susan Pratchett

Group Creative Director: Lauren Costa

Music Supervisor: Mike Ladman

Design director: Anna Fine

Production Company

Production Company: Epoch

Executive Producer: Melissa Culligan

DOP: Monika Lenczewska

Line Production: Leah Allina

Executive Producers: Angela Lupo, Adrienne Mitchell

Senior Producer: Tsiliana Jolson

Colourist: Sofie Borup

VFX Supervisor: Camara Edwards

Offline

Edit Company: Exile NY

Editor: Shane Reid

Producer: Lauren Pullano & Dale Nicholls

Head of Production: Evyn Bruce

Assistant Editor: Cutler Gray

Executive Producer: Sasha Hirschfeld

Genres: Music performance, People, Action

Categories: Banking, Finance

Droga5 New York, Wed, 22 Aug 2018 16:11:56 GMT